The project will implement different actions in order to face the problems and risks (especially drunk driving) related to alcohol consumption by the younger segment of the population in Verbano-Cusio-Ossola and in the Ticino canton. Thanks to previously developed cross-border experiences, the project will promote information and prevention activities both in schools and nightclubs. Furthermore, the project will use ICT both to increase peer-to-peer sensitivity on the subject (through social networks) and to increase people’s awareness (through the use of smart-phones and tablets applications) on how alcohol affects driving skills.