The USEFALL project, capitalizing the results of the IPA Adriatic project EX.PO AUS, is aimed at increasing accessibility of the UNESCO sites of Programme Area in order to make cultural heritage a leverage of balanced and sustainable territorial development. The project approach is focused on: a harmonized management strategy for accessibility of cultural sites and strong coordinated marketing activities;  definition of ICT based touristic products; educational services addressed to people with special needs and employees in touristic sector.