The project’s main goal was to at least double the export of log and wooden-element houses and their related interior decoration systems from Northern Ostrobothnia to Northwest Russia during the project. Th e objective was that after the end of the project, exports would continue to increase at an annual rate of approximately 7 %. Th e objective was to be achieved through market research, reliable and extensive retailer networks and joint marketing eff orts, such as participating in construction industry fairs.