The project will boost green tourism potential in Žagarė (Lithuania) and Tērvete (Latvia) that together form a common cross-border tourism destination. These areas have been selected to diversify their economic activities and have taken actions to develop tourism potential using their cultural and natural resources. Project partners – Žagarė Regional Park, Tervete municipality, NGOs “Tervete Forest Educational Center”, Nature Heritage Fund will establish joint tourist routes that shall connect two sides of the border and enable partners to build on each other’s strengths and advantages. Project shall create a cross-border Tērvete-Žagarė bicycle route itinerary, construct Mūšos Tyrelis nature trail in Žagarė Regional Park and bicycle adventure trail in Tērvete Nature Park, provide innovative eco-services for tourists, organize educational and promotional events, all contributing to longer visitors stay in the region. It is anticipated that proposed attractions and innovative solutions shall make Zemgale an attractive, sustainable and known tourism destination.