The aim of Ticket to Kyoto is to implement the principle of low CO2-emissions as a new standard for urban public transport operators. in order to contribute significantly to the governments CO2 reduction objectives. Transport is a high and growing contributor to CO2 emissions (30% of CO2 emissions in 2004). still extremely dependent from fossil fuels (at 98%). This is particularly sensitive in urban areas (80% of the West-European population). Public transports could bring a crucial contribution to Climate Change policies. due to CO2 emissions per passenger-km much lower than private cars. A standard for CO2 reductions. as proposed by Ticket to Kyoto (T2K). would help any European public transport operator to decrease its carbon footprint. The partners commit to achieve this aim with a concrete and ambitious approach. They will improve their own CO2 footprint with short and long term measures: a) Deep changes in staff behaviour. management and awareness; b) Large innovative and pilot investments in public transport infrastructures. generalised if the tests are concluding; c) Concrete plans for CO2 reduction. mainstreamed in the corporate strategy. They will also address typical institutional and market-related governance problems and develop a wide communication in order to involve public opinion and stakeholders into CO2 efficiency. “Ticket to Kyoto” has the ambition to contribute to IVB NWE Strategic Initiatives. fulfilling the criteria from the Terms of Reference: joint transnational strategy. important effects on investments and policies. integrated communication strategy and innovation. It will act on 3 strategic topics: transport. renewable energy and climate change.