Our transnational partnership (researchers, farm advisors, conservationists, hunters, civil servants and farmers) will show-case best practice models at 10 farmland demonstration sites in four NSR nations to show how new management solutions can improve biodiversity and ecosystem services by up 30% in four years, and how these can be transferred across all regions of the NSR and the EU. Our overall objective is to bring about a change in behaviours and working practices, in particular in regards to the uptake of agri-environment schemes, for the long-term sustainable management of farmland ecosystems. To achieve this goal we will work and interact with a wide range of rural key stakeholders, build capacity among all regional and national environment agencies of the NSR, and promote information exchange between them. Over 7% of each demonstration site will be enhanced with existing and new high-quality wildlife habitats using tailored local management plans complemented by winter feeding and predation management. We will develop and field test new transnational monitoring protocols to provide evidence that our new solutions work, and to promote efficient tools for long-term cross-border comparison of conservation measures. We will complement our multidisciplinary approach by collecting and disseminating new socio-economic information on rural stakeholder behaviour which is necessary to improve the uptake and efficiency of agri-environment schemes across the EU member states.