Improvement of competitiveness of traditional craftsmen products and some agricultural countryside products on common cross border area, the development of new traditional products and services related to the common cross border area identity interesting for tourist and market, bringing providers of traditional products together, Involving new and existing providers of products into common tourist offer on cross border area, encouraging protection and transfer of traditional countryside knowledge, involving the shows of traditional craft knowledge and skills in tourist offer, promotion of existing and newly developed countryside products and cultural heritage on common cross border area.