The former border crossing in the hamlet of Callicanes between Poperinge in Belgium and Godewaersvelde in France has been abandoned by the public authorities since the opening of the European borders in 1992. The Franco-Belgian partnership wants to give a new lease of life to this border site, which has since been stripped of its meaning and usefulness. The project’s objective is to improve the viability and accessibility of the border site in Callicanes and its surroundings. The Qualicanes project is an essential step, an important catalyst in the development process of this border site. The common thread through the actions is the participation of the different target groups (inhabitants, traders, companies, passers-by, etc.) in the development process. The long-term cross-border added value of this project lies in the double leverage effect: giving a new content to this border site at local level for the benefit of the target groups concerned and giving a new socio-economic dynamic to this cross-border territory.