The general goal of the RECOLOR project is to enhance the tourist potential of urban and natural landscapes in Croatia and Italy, often not fully exploited and not included yet in traditional tourist circuits. Thanks to its methodology, moving from the analysis of figurative artworks and the promotion of tourist itineraries based on them, RECOLOR is innovative in its capacity to address at the same time both natural and cultural heritage. The project will promote relevant and less known artworks, creating specific itineraries to visit the still-existing landscapes there depicted, developing new tourist offers and promoting a season adjustment of tourist flow. In this way the RECOLOR project intends to contribute to the diversification of tourism products and services , also improving the quality of tourism offer under the general vision of sustainable and responsible tourism. A major set of its activities will target the tourism actors, in order to support the increase of existing skills, as well as the development of new capacities and knowledge.