The mobility of vulnerable groups such as the disabled, elderly, minors and the unemployed is limited especially in the sparsely populated areas in the Baltic Sea region. Regular local services do not meet users’ expectations and are not cost-effective. RESPONSE shifts the approach from supply-oriented to demand-responsive transport solutions. The project showcases how geodata can be used for decision-making by public authorities. It pilots seamless trips, digitalised business models and need-oriented service design unlike fixed bus routes.