The region has undergone a noticeable change in terms of demographic structure in the recent past as a result of migrations, increased ageing and low birth rate. These changes have had the negative impact on persons belonging to vulnerable groups, such as the elderly. Dramatic fall of number of population in the region combined with the average age of the population that is among the oldest in Europe makes a strong argument towards development of existing services and introduction of new ones, especially insufficient non-institutional social welfare services. Project’s approach in addressing these common challenges consists of joint effort in expanding the community-based services (by opening gerontology clubs) and overcome the shortage of qualified service providers (by training caregivers), using the knowledge and experience of project partners. The main immediate objective of the Project is to enhance the quality of social, gerontology and geriatric care based on the best practices of the partner institutions, which is to be achieved by investing in infrastructure, human resources potential and intensive exchange of knowledge in the cross border region. The main outputs of the project are trained caregivers, adapted facilities of gerontology clubs and regional academy, web portal and an enhanced non-institutional social protection system. The target groups of the project are mainly the elderly, as service users, then the local community, decision-makers at the local level, as well as the general public. Achieving project objectives and results is possible only through cross-border cooperation. Partners through their employees and management possess very specific skills and know-how that is valuable to the other partner(s). Furthermore, the suggested partnership encourages exchange of knowledge and experience between experts from the region, and of note is that Project, due to its specific humanistic character, promotes good neighborhood relations in the region.