To lay the foundations of a study-based common strategy on the development of an integrated identity of the whole border region. To enhance epistemological and communication practices related to positive advantages and joint opportunities of the region. To contribute to the improvement of the regional image. To establish a CBC framework, based on a common interest for the development of a positive image of the whole border region from a bottom-up perspective and within the concept of RO-BUL-NA (Romanian-Bulgarian-Neighbourhood Area)