The project aims to involve four participating municipalities to develop a modern identity and focus the image of their communities, in order to meet the challenges of the future through developing a stronger identity by branding and profiling their municipalities. By using a “Triple-Helix” approach the project aims to involve communities, companies and research. Branding activities will take place at different levels: local, regional, national and transnational. Benchmarking will take place at a transnational level, initially within the partner-group. The project also intends to share findings with other municipalities in the northern periphery in an open meeting.