The main objective of the project is to integrate high-quality regional food producers and craftsmen with the providers from the programme area. To development new products and services, marketing concepts and a visual identity for different market routes and different target groups as well as to creation the tourist route by including the producers and providers from the programme area. To Improve skills of the existing craftsmen and culinary providers by training and motivation, and qualifying interested individuals that do not yet have such knowledge and skills on both sides of the border. 