The progressing age of societies in the Baltic Sea region poses a societal and economic challenge to adjust market offers to the needs of the elderly. BaltSe@nioR 2.0 brings together municipalities, universities, businesses and NGOs to create new business models as well as demo spaces in public locations furnished with smart furniture. Through this, the project aims to trigger public institutions and manufacturing companies in the region in starting a transformation of museums, theatres, city halls, restaurants and other public spaces into friendlier places for seniors.