The project has been implemented by 7 coastal municipalities situated around the Gulf of Riga in the Baltic, which decided to join their efforts and make the beaches along the coast of the Gulf of Rīga safer and more attractive.Using the Blue Flag as a benchmark, municipalities worked to improve the lifeguard services and beach safety. Water safety seminars were held at the local schools, posters with basic water safety tips produced and posted in relevant places. A lot of effort was put into developing quality lifeguard services – a lifeguard training programme was developed, and certified trainers were prepared to lead further trainings. During series of outdoor and indoor trainings carried out within the project, a video training material was produced to serve the future training needs. Also the special equipment for lifeguards was provided by the project.