The project activities consider cultural and natural heritage, as a means to improve public health, the development of SME's and the demographic profile of the region. Nature tourism grows three times faster than the sector as a whole. The project builds on the results of two former Interreg IIIB project; Nave Nortrail and Cycle-on, using the trails set up by these projects as a basis for activity. The work will be supported by three universities, the UK organisations, Federation of Small Business and British Ramblers Association, the North Sea Commission and a Political forum. The projects results (toolkit) will be promoted through the projects own website and also the North Sea Commission website. The work will strengthen the link between cultural and natural heritage and leisure on the one hand and economic development on the other to ensure that any increase of interest is managed sustainability.