SHARE HERITAGE main objective is to promote local culture and heritage for the territories covered by Local Action Group “Valea Baseului de Sus” and Milestii Mici through an integrated process of joint local branding by 2020. Project action is focused on identifying, selecting and classifying main local heritage assets for introducing them in a branding process for creating local trademarks that can improve the visibility of project territories, foster the valorization of local traditions, crafts and culture, contributing to the enhancement of cross-border touristic potential.