ClimaFruit will establish transnational cooperation between research institutions and the NSR berryfruit industry in order to maximize the implementation of innovative technologies and tools in the private sector to overcome challenges related to changed climate conditions. Thereby, the project will secure, sustain & grow the economic value of the NSR berryfruit industry under changing climatic conditions by developing a world leading Berry Fruit Cluster in the NSR, ensuring investment, opportunities, sustainable use of resources & the production of healthy food. The project will produce methods to reduce the carbon footprint of the industry, superior plant material and future production strategies better suited to the NSR climate, as well as a virtual Soft Fruit Climate Change and Environment Centre ensuring the continuous uptake of methods by the berry fruit industry. In this way, ClimaFruit will secure the NSR as a better place to live by reducing chemical use & the carbon footprint of horticultural production systems, a better place to work by creating wealth via employment, and a better place to invest in & export from by overcoming existing risks & demonstrating the opportunity to grow the berryfruit industry in the NSR.