The project of development of cultural tourism „RIVIERA = Portorož Riviera and Opatija Riviera supports cross-border cooperation and development of common destination “RIVIERA” with one of the longest tradition of organised tourism in Europe. It enables the partners form a developmental and marketing platform for more focused, attractive and competitive positioning of the destination “RIVIERA” on the European market. It enables establishing all strategic, developmental, marketing and operating documents, marketing tools, organisational platform and program formations needed for development and marketing of integral tourism product cultural tourism “RIVIERA”.