Challenge identified by partners is the cessation of folk traditions in the borderland of the Białowieża Forest. In order to oppose this situation, partners have entered into a close cooperation. This partnership has a truly cross-border character, as it results from the long-term cooperation within Białowieża Forest Euroregion. Partners from BY have vast experience in the field of cultivating local traditions and fostering cultural heritage, whereas Polish ones are experienced in realisation of cultural events and implementation of EU projects. That way each partner shares with others and simultaneously learns from them and uses their experience. The general aim of the project is to improve the touristic attractiveness of the Białowieża Forest region, through the promotion of the unique cultural heritage of the cross-border region, based on the promotion of folk craftsmanship. By running a complex promotional-educational campaign partners wish to create the specific fashion for local tradition. In the same time they will organise workshops, festivals, plein air workshops, a website for the Belarusian partner and a boookmark for the Lead Beneficiary related to the leitmotiv of the project. These undertakings will be a characteristic tourist-historical guidebook of the folk craft. That folk craft will be promoted through the internet and paper publications, sculptures and information boards. The target group of the project on both sides of the border are among others: representatives and employees of cultural institutions and touristic sector and local authorities, instructors and members of folk groups (children, youth, adults), craftsmen, tourists and inhabitants. Activities realised within the project are available for the disabled and people of different functional needs, as they will take place in locations with no architectural barriers. Common realisation of cultural undertakings by partners of the project shall allow to achieve the desired targets.