Previously, available products for nature enthusiasts mainly included products associated with viewing bears. In addition to viewing bears, customers have also wished to see other nature attractions. Th e purpose of the project was to train entrepreneurs, people intending to become entrepreneurs, and the guides that would work for them in order to create products based on photographing and watching nature. A central measure in the project was to create programme service products, which would increase business activities across the border through observing and photographing nature. A goal was to create a programme service entity for the Karelia area across the border, where the service quality and physical conditions would meet the expectations and needs of future customers. In order to achieve the same operational level in all regards, the intention was also to invest in the development of products and equipment in Finland. In addition, a goal was to utilise shared sustainable environmental principles.