The aim of the CultUmbrella project to promote and reinforce local cultural events, directly linked to local production, by building on synergies between existing local festivals and implementing a set of actions to form and sustain a network of festivals organisers and to further promote local/ traditional products. In this respect, the project encourages ways to protect and promote traditional products and production through a road show travelling in the local festivals of the Körös Valley region and through joint activities including a contest on local products (as a joint pilot).Overall, CultUmbrella will create significant value for the cross-border region as it will strengthen the linkage between culture/ tradition and economic activities. Equally, it will have a major positive impact in the cross-border collaboration by: reinforcing cultural & economic relations, promoting local products and further developing tourism activities and tourists flow.The project aims at promoting and improving the local cultural events directly related to local production in the border region Hungary-Romania to achieve this the project is developing partnerships with existing local festivals and activities that include formation and maintenance of a network of mutual assistance between local organizers of festivals.Promoting typical local traditional products, well recognized as an essential element of local culture is important for the branding of the region. In this regard the project explores alternative ways to preserve traditional products and production processes by organizing a new festival and through joint activities, including competition of local festivals and products.The Cross-border region of the Körös VAlley is a decisive landscape element of the Great Plain. Although it is geographically uniform, it is a very heterogeneous from the social and economic point of view. As a result, cross-border co-operations operate partially and their efficiency is not complete. The leadership of the Köröskök Valley Naturpark Association (LP) and the Zerind Commune (PP) has set the goal to show a more unified view of the area not only from the natural side but also from the social side. To this end, a draft of this project was established, the main objective of which being to promote community-based co-operation in the Körös-based settlements and to strengthen the existing cooperation. To this end, partners plan to organize cultural events that contribute to strengthening community relationships and preserving local identity. They also support the development of community-based co-operation and the preservation of local and communal values. In the Körös Völgy, there is continuous cooperation between the settlements and their inhabitants, but these partnerships are only one that is developing. In several cases, the termination or suspension of relationships is experienced.In the region, it is a common challenge that as many existing co-operatives survive and work effectively. To achieve this, a number of previous methods are known (forums, workshops, conferences), but we want to achieve this from a new perspective on community-based co-operation. Our goal is to organize two events that involve the leaders, the administrative bodies of the settlements and the people themselves, to be part of a common experience.Events to be carried out during the project (meetings of the Körös-settlements). As a result of the project, we expect the increase of cooperation activity and the achievement of more efficient and effective joint work. All this contributes to the development of the local economy, and regional development can also bring new impetus. To achieve this, we plan to organize the meetings so that these themes are displayed and form the basis for further conversations.Actions and activities- ​Produce a Naturpark promotional stand: promoting cooperation network of local festivals and related traditional and / or local products and manufacturing processes;- Organization of new festivals in Békés and in Zerind: Identify other traditional / local products forming part of the cultural identity of the region and offering alternatives for their promotion through existing or new festivals / fairs;- Management and communication: management and project coordination; participation in partnership meetings and events; dissemination the processes and results of the project