A key territorial challenge identified by the NWE programme. is the need to strengthen the attractiveness and performance of cities and regions in Northwest Europe. including through transnational actions that build on the economic potential of local and regional assets. This territorial challenge is at the core of DEMARRAGE. DEMARRAGE brings together all regions located in the Rhine corridor. This corridor forms a coherent geographical unit that offers great opportunities for economic interaction and governance cooperation on a transnational level. DEMARRAGE is set to use this territorial asset as a basis for economic development on a transnational scale. focusing on an economic sector that can build on the geographic properties of this corridor and that shows great economic potential in all partner regions. This sector is the tourism services sector. where especially the growing market of long-distance cycling shows strong economic potential. The overall aim of DEMARRAGE is to develop the transnational economic potential embedded in the territorial assets of the Rhine corridor for the tourism services sector. in particular in the growing market of long-distance cycling. by creating the necessary organisational framework. implementing a joint marketing programme and initiating business cooperation on the transnational scale of the Rhine corridor. We propose DEMARRAGE as a Geographically-oriented Strategic Initiative covering the territorial corridor South Holland - Switzerland. Our project has a strong territorial association with this transnational corridor in terms of partnership and content. Our partnership covers the corridors full geography and all relevant stakeholder disciplines. The subject is relevant to the whole territory and strongly linked to its assets. And our approach to the subject leads to outputs that have not been delivered before in this area or elsewhere.