The aim of the international DIVA project is to shape an innovation environment with a link between the cultural and creative sectors and the economy, thereby creating - in the field of digital transformation - technologies for intelligent communities in which SMEs emerge and develop with their innovative capacity and successfully perform on the global market. In the DIVA project, we will establish cross-border ecosystem connections between existing and new transdisciplinary innovation platforms, involving the co-creation of economics, artistic thinking, design thinking and various participatory projects. By analysing, mapping, shaping, training and piloting, we will make an ecosystem of innovation, production and users possible, in which chain structures will bring innovators together with the economy so that the flow from idea to verified solution is as fast, sustainable in the long term and user-friendly. Stabilizing connections in a cross-border ecosystem is an opportunity to connect and develop the capabilities of advanced technology companies and smart communities. These, in the near future, will be at the forefront of increasing the reaction capacity of traditional economic subjects and will give the wider society the opportunity to face the challenges of digital transformation and a circular economy.