The popularisation of cycling as a sport and as a way of living is the main idea behind the project which involves several civil society organisations and municipalities from the region. The joint big-scale sporting event to be held in commemoration of the Croatian accession to the European Union will serve to promote the region as a destination for cycling and healthy living, but will also be a show of the spirit of unity and co-operation in the border area. Starting from Zala County and going through seven border counties in total, the project will incorporate the best the region has to offer to the cyclist, and it will encourage locals and visitors alike to join in an active way of life