The purpose of this joint project was to contribute to the implementation of the new long-term strategies of Joensuu and Petrozavodsk, particularly in the areas of regional marketing, development of economic life and corporate advisory services. The advantages of the project were perceived as mutual and based on a partnership that would develop cooperation across the border. The intention of the Interreg section was the development of international economic life in the Joensuu region by expanding the cooperation network of Josek Oy and making the region better known in Petrozavodsk. The goal in the longer term was to increase commerce and cooperation of the regions, which in turn would create new companies and jobs in the Joensuu region. The main procedures of the Tacis part would be regional marketing activities that would improve awareness of the region and develop the preconditions for industries in Petrozavodsk by creating an organisation responsible for the development of industries for the city. The organisation would be modelled after the Joensuu Regional Development Company, JOSEK Ltd. The organisation would be responsible for contributing to implementing the Petrozavodsk development strategy, marketing Petrozavodsk both in Russia and internationally, and functioning as a central entity for economic cross-border cooperation. The model of the new development organisation to be created during the project could also be used elsewhere.