The goal was to promote the level of expertise and trade with Russia of the food industry companies in Northern Karelia, Northern Ostrobothnia and Kainuu. The intention was to focus on product development activity in companies, developing production processes and improving quality control. In reference to marketing, Russian customer segments and consumption preferences and needs would be identified and defi ned and marketing communication would be designed in accordance with the target country. In addition, there would be a focus on customer service and cultural training. The diversification of business relationships created as a result of previous projects in St. Petersburg would be continued in order to strengthen trade with Russia.