The main target group of the EMMA project was micro and SME companies active in primary production or engaged in refining activity in Kainuu. The work had been started in two previous projects, which indicated that farmers were motivated to participate in development work. However, cultivating natural plants for farming and into separate varieties was estimated to take several more years, which is why it was desired that the development work be continued. A functional development farm model was created in previous projects for testing new cultivars for farming which can be used in the future for different botanical species. The model was applied to cranberries, arctic raspberries and wild strawberries in cooperation with a Russian partner. The partner provided, for example, information regarding the ecology and farming of special berries and Russian cultivars for farm testing. The immediate goals of the project were to increase the skills in farming, refining and marketing, to introduce new special berry cultivars to farming, to establish permanent company networks and to identify new market areas. Companies were encouraged to create ideas for refined products and seek their own funding for product development. Biochemical characteristics were sought from berries in order to support refining activities and to utilise them in marketing as well. In the long run, the intention was to increase industry opportunities in rural areas, create new jobs and strengthen existing ones, create an extensive permanent cooperation network and develop profi table business operations in the speciality berry industry within the target area.