UADITURS highlights the environmental and cultural itineraries carried out in previous calls, consolidating and expanding them to offer the citizen a greater environmental and cultural offer, connecting rural areas with urban centers of greater affluence, diversifying in this way the tourist offer. It includes actions in the environmental and cultural heritage, creation of transport networks, promotion of thematic fairs and a joint communication strategy that brings the itineraries created closer to the citizens, will boost the interest of the area, generating employment and competitiveness in the business sector of the rural areas.