CHORD
Cultural Heritage: exploiting Opportunities for Rural Development
Basic information
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Brief description of the consultancy firmThe final aim of CHORD is to develop and experiment a common strategy to implement innovative cultural services and promote initiatives that can increase the attractiveness and economic value of the cultural heritage of the MED area. Many inland Med areas have significant cultural heritage and resources that could be exploited for specific sectors of the tourism market, thereby benefiting their economic growth. In many cases, local communities are not aware of the economic potential of their cultural heritage and this has led to migratory phenomena and a loss in Mediterranean identity. This cultural heritage can be an extremely successful engine for growth and a balanced polycentric development if correctly harnessed and incorporated into a strategic system. The project will identify and develop innovative, solutions for balanced actions and marketing plans to promote sustainable creative and cultural enterprise hubs. A key output will be the joint development of an innovative transferable model for a cluster marketing strategy, providing cultural services and guaranteeing information and access. This requires a holistic view of development and management, addressing shortcomings and constraints and exploiting local heritage and local strengths. The mix of partners between territorial authorities and public bodies representing the business community is key to ensure capacity building and enable the implementation and eventual capitalisation of the project outputs.
- Planned start of the project 01.04.2009 Expected end of project 30.09.2011
- Duration 29 (Month(s) )
Budget
- Program Total Budget 1317000 Project EU-Funding 987750 Percent: 75
Partners
DOCUMENTS
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