CROSS MARKETING ACROSS BORDERS
Innovative Marketing, Management and Funding Strategies in Practice for Event Organisers
Basic information
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Brief description of the consultancy firmThe project partnership is well aware that many cultural, sport and other festival programmes face an uncertain future once finances are not secured for the continuation of their activities. Wishing to create a border region that provides a great variety of cultural programmes, the partners aim at multiplying the resources which serve this objective: creative minds, organising skills, and regional and cross-border networks. Cross marketing techniques will prove to be useful tools for event organisers, enabling them to multiply their efforts in managing traditional events and organising new cultural programmes in the cross-border area.
- Planned start of the project 01.03.2013 Expected end of project 28.02.2014
- Duration 11 (Month(s) )
Budget
- Program Total Budget 218785 Project EU-Funding 185967 Percent: 85
Partners
DOCUMENTS
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