The project aims at developing a model of the total management of olive growing in order to: • Monitor the conditions under which the olives are cultivated, • Produce and distribute a “best practice” roadmap for the cultivation of olives, • Prove the quality of the product through quantitative measures, strengthening the positioning Towards this, a novel platform based on a special purpose Geographical Information System will be developed, build to integrate the first Electronic Cultivation Record for olives. Environment-friendly products will be obtained by implementing innovative methods and tools made available by the research and the best available technologies. The core objective of the project is based in the cooperation among actors such as the farmers, the research institutions and the local and regional authorities/ agencies. This is done to guarantee an actual transfer of the research results and consequently to promote the development and maintenance of this traditional agricultural sector.