ALPS MOBILITY II focusses on transnational and transsectoral co-operation to promote sustainable development in the Alpine Region by providing a combination of transalpine measures for ecotourism and ecomobility. The project centers on an innovative ecotourism and ecomobility package called „Alpine Pearls“, by linking the protection of the ecologically sensitive Alpine Space, the creation of environmentally sustainable transport for tourism and of new eco-tourism packages in the sense of win-win-strategies. A travel package through the Alps is developed and implemented, establishing a sustainable travel chain to and between the partner regions and villages and pilot activities focussed and based on environmentally sound transport means. The project will be accompanied by a public awareness and marketing campaign and a progress evaluation. Each partner region will fulfill transnationally defined sustainable mobility and tourism standards, the so-called „Alpine Pearls“-criteria.