The “Art Events Manager” project consists in a training course aimed at developing - in a cross-border context - an entrepreneurial culture in the field of show business and events, to be implemented in compliance with and according to the norms and directives laid down by the European Union and relevant authorities in this field. It is designed to fulfil the need expressed by public institutions, associations and cultural institutions, enterprises and tourist consortia for a professional figure who is able to plan, organise and manage art events such as festivals, exhibitions and entertainment shows, both from the point of view of project planning and design and in terms of technical requirements and implementation. This demand is connected to a growing interest on the part of economic operators towards culture as a strategic element on which to invest for the future and the progress of a certain territory, particularly in relation to issues such as the promotion of local resources, the safeguard of minority cultures, the growth of activities that can attract tourist resources, the definition of the quality of life. The project has a cross-border target and, specifically, is open to unemployed people with a secondary education degree.