The project aims to improve the social and economic sustainability of partner areas by fully exploiting their potential as year round event venues, hence creating more continuous employment in their areas. The potential to diversify the use of venues in the northern periphery area (especially winter sports resorts) is tremendous as winter sport resorts are largely empty during the summer months, rendering expensive infrastructure unused. This means that diversification is essential in order to create better economic conditions and more sustainable employment that will lead to more young people staying in the area. The Usevenue project aims to facilitate this through the dissemination of event ideas that already have strong foundations in areas throughout the NPP, but as yet have not been exploited across borders. This will also help fulfil the potential of venues, which are largely underused, and thereby improve their economic sustainability.