The project’s aim is to acknowledge and fully explore the potential of local markets as drivers for local economic development and regeneration. The core project idea is to explore the links between local sustainability and successful markets and is based on the assumption that markets play a central role within the towns and territories from an economic, cultural, social and touristic point of view, as well as in spatial and local development planning. Markets generate footfall, economic activity, increase trade in the surrounding areas, incentivise tourism and reinforce local cohesion.