Volyn region and Lubelskie voivodeship are rich in numerous tangible and intangible heritage that presents not only its local, but also the common aspect in the tourism environment. Although tourism is one of the strongest assets of the CBC region, its potential remains still untapped. The project addresses the challenge of inadequate knowledge on the common heritage, which hampers cross-border cooperation and results in unstable tourist flow. By promoting the cultural and historical heritage potential, the project aims at a joint development of the area through sustainable use of available resources. This project offers a good opportunity to create a high class tourist service, benefitting from the local resources and the latest IT trends, thus promoting tourism and economic development in the borderland. An extensive public awareness campaign will be implemented to attract the attention and support of stakeholders and potential tourists. The overall aim of the project is to foster use of cultural and historical heritage of the CBC area for increasing the visibility of its touristic potential and promoting its attractiveness. The project envisages development and promotion of a common thematic cross-border tourist route, thus valorizing and raising awareness on Volyn-Lubelskie historical-cultural heritage. The project includes a number of research, promotional, and media events, a workshop and a conference. The project target groups will gain valuable new experiences on how to effectively use the cross-border partnership to create and promote new joint products, increase visitors’ knowledge on the trans-frontier region, its prominent historical figures. The activities under this project are expected to lead to a comprehensive approach by all partners to build and improve the quality of tourism products. A cross-border partnership will contribute to eliminate the differences and foster common, caring approach to shared cultural and historical resources.