The aim of this project is to increase visitor numbers to cultural heritage (CH) sites in the FCE area. The region relies on tourism income, is rich in CH assets, but faces significant economic challenges. Our approach capitalises on the extensive CH assets found in the area using advanced digital technologies to allow CH sites to create new visitor experiences themselves. Specifically, two types of digital product will be developed to innovate CH sites: Visitor Intelligence (VI) Tools and Augmented Reality (AR) Interpretations. These will be hosted on a cloud system to ensure access by the widest possible group of stakeholders and to promote scalability. CH site access to VI is limited and commercial VR is cost prohibitive. VI tools focus on obtaining and analysing data about visitor experiences and will help CH sites make decisions on new AR interpretations to attract visitors and increase revenue. Three VI tools capture and analyse visitor feedback and behaviour: voice2text tool (simple data collection); a visitor profiling tool (visitor journey tracking); a TextAnalytic tool (visitor feedback analysis). Each of these tools will provide critical information to aid business model innovation (BMI); the identification of target group, digital interpretation, and monetisation opportunities. Four types of immersive AR interpretations using helmet, tablet, immersive room, and furniture devices will be developed with Fougeres Castle and Exeter Cathedral. Each AR interpretation will include advanced digital models and animations to deliver new experiences to target groups. Generic models and animations will form a library and will promote the sharing and reuse of digital assets. Scripting tools will be developed to enable CH sites to develop their own digital interpretations. The deployment of both VI and AR tools will be achieved through implementations at: Jardins de Valloires; Lorient Submarine Museum; Poldark Mine; South West Coastal Path. The project provides 8 digital tools integrated on a cloud system (8+1) and 12 AR implementations. An additional 80,000 visitors at 6 sites will be generated. An extensive database of CH stakeholders will be targeted to scale this impact further and ensure transferability. A marketing strategy will be executed for promotion and dissemination. A Scientific Interest Group will provide support beyond the duration of the project to ensure the sustainability of the solution. The collaboration between project partners capitalises on distinctive skills in Tourism, digital technologies (AR, Animation, 3D design, GPS, Text Analytics), Business (Customer Experience, Business Models), enabling the creation of an innovative integrated system to achieve practitioner and economic benefits. The project targets a cultural heritage cluster on both sides of the channel to promote a common solution to a common problem.