The project will create an Entrepreneurship Center for Creative and Cultural Industries (Centro Magallanes) aimed at consolidating an entrepreneurial ecosystem that will allow the creation and dissemination of an innovative cultural offer for the AAA Euroregion. The need for cooperation is based on common historical, patrimonial and cultural roots, including those linked to the figures of the discoverers, as well as the presence of a productive fabric of low density in the AAA territories, which requires targeted interventions to promote the emergence and exploitation of business initiatives in the CCI sector.