Transport systems in Central Europe often show a lack of integration between modes of transport, resulting in weak local, regional and transnational accessibility. Disparities in appropriate connections within and among centres of urbanization often contribute to an unbalanced territorial development. While an emerging range of services in the so called “sharing economy” starts showing their benefits in urban and densely populated areas, their successful application on a regional scale including rural areas and other specific territorial contexts still has to be proven. SHAREPLACE aims at promoting, facilitating and enhancing the opportunities and capability of sharing and efficiently exploiting resources as a crucial factor for a sustainable and balanced territorial and socio-economic development. SHAREPLACE will develop an innovative approach for planning and delivering sustainable mobility services in CE, integrating conventional and flexible mobility services, as well as market-based and peer-to-peer sharing approaches in order to optimise and maximise the potential benefits for the transport networks, for all the groups of users and for the stakeholders. In particular, the project will target some specific outcomes: (i) Databases of services/offers, integrated timetables; (ii) Mobility community laboratories and workshops; (iii) Solutions for new sustainable shared services; (iv) a matching tool/platform for the implementation of shared services integrated with the main options offered by the local transport network; (v) mobility awareness initiatives. The project will be based on four pillars: (1) participation and collaborative approach; (2) technology as enabler; (3) sharing as the key to viable models for the provision of innovative services; (4) awareness and behavioural change as a catalyst. Transnational dissemination, communication and cooperation activities will ensure that the SHAREPLACE model is replicated and applied on a broader scale across CE.