SMS-CBA focuses on the specialised and smart promotion of the CB area as an integrated destination via an up-to-date, professionally designed and executed marketing plan and campaign. The project follows state of the art processes of destination marketing: defining the destination (a marketable experience), creating appropriate conditions for marketing it to individual tourists and travel agencies, and facilitating suitable B2B communication. Past ICT solutions (portal, apps etc.) will be upgraded to meet the needs of modern tourists before, during and after their visit. New features and services (tour guide, e-booking, e-ticketing) will be introduced to facilitate navigation and communication between visitors and tourism businesses. All new applications will be linked to beneficiaries’ websites and tourism portals, to avoid confusion and fragmentation of tourism information. Apart from the innovative approach on destination marketing and management, the project brings together public, private and research community drivers in order to achieve optimum results and sustainability. The Project’s objective will be enhanced by formulating permanent structures such as a CB Tourism Observatory and a Task Force (exchange of know-how, on-going evaluation studies, tourism resources library) and area-wide cultural events and targeted conferences. The project encourages the involvement of young volunteers in the development and the feeding of the new e-tools, and they will be used as multipliers in terms of disseminating the experience of targeted guided tours.