The project Sostenuto aims at reinforcing the competitiveness and the capacities of economic and social innovation from the cultural and creative sector in the Med space by accompanying its transformation towards new economic and social models. It will encourage the decision-makers, the country planners and the financers to take into account the economic potential as well as the capacities of innovation of this sector. It consists in testing the application of innovative practices in the cultural and creative sector, in defining the conditions of their transfer and in promoting their dissemination within the Med space and beyond. It will focus more specifically on the innovative methods of organization and management. Thus the following practices will be tested within 4 laboratories, ie: incubator, cluster, local exchange trading system and territorial governance. The work of these laboratories will be analysed and modelled, and then diffused in the Med space and beyond, favouring thus the appropriation of these new methods of organization and management by the cultural and creative sector, the improvement of its competitiveness and the increase of its insertion in the territorial public policies.