In order to respond to identify needs in an integrated manner the project will build on existing strength and resources focusing on key identified gaps such as the lack of knowhow and cross border cooperation in the region, as well as limited knowledge of potential tourists and general public about natural and cultural potential of Stara Planina. Project aims toward development of target groups’ potential to adequately respond to touristic, environmental and economic challenges of sustainable development of the targeted area. Approach is in line with the following strategies beside above mentioned: National Strategy for Sustainable Development of Tourism in Bulgaria 2009-2013 and the similar one in Serbia; National Strategy and Action Plan for ecotourism development in Bulgaria; Regional Development Plan of Northwest planning region for 2007-2013; Program For Environmental Protection Of The Municipality Varshets 2011-2015; Sustainable Development Strategy of Svrljig Municipality. The project views the intervention area as one unique eco touristic zone and will strengthen cultural, touristic and economic ties between stakeholders. Key approach of the strategy is intervention in the field of trainings, awareness raising, experience exchange and joint policy making and implementation. An important part of the project strategy is the full participation of all beneficiaries in the design, implementation, follow up and evaluation of the project outcomes.