With the long-term aim of keeping the young, well-educated people in the region and of slowing down the brain drain, while at the same time contributing to raising the region’s competitiveness and attractiveness, the project partners envisaged a pilot exchange programme for ten Hungarian and ten Croatian students who will use the education they acquire to take part in the development of their home towns and of the region. The exchange programme will bring the two higher-education institutions closer and will serve as a basis for further joint initiatives.