Shapes is focused on the excellences of the Knowledge/Creative Economy in the MEDarea. In this area are concentrated in fact the most appreciated talents/brands/know-hows worldwide. The creative asset directly or indirectly produces cultural products and includes not only commercial/production/service enterprises but also artists, public and non-profit organizations. For this reason Shapes is also dealing with the governance theme. In fact the so-called creative cluster cuts across multiple economic and institutional sectors and competences and does not constitute a cohesive sector in the traditional sense of a productive cluster. For Shapes, we have defined a double target: 1. public relevance: institutions, and social parts 2. private relevance: economic actors, categorized in 3 broad groups: - Arts and Culture - Design - Media In all these sectors and in decision-making processes, the partnership implements actions of: knowledge /technology sharing and capacity and awareness rise. Sha.p.e.s. capitalizes tools, experiences, models and results of 10 projects (ended or still on going) dealing with innovation and creativity and their governance. Shapes intends further to: - create a common toolbox of all available online tools running in a Sha.p.e.s. Resource Centre. - share and transfer consolidated methodologies and services as innovation drivers - create a common operating model for assessing territorial innovation potential and for boosting the promotion of innovation policies and creative businesses. The 13 partners of this project come from: Italy, Spain, Greece, Portugal, Slovenia, France. It is a multilevel partnership. In fact the participating organizations are representing the business service providers, the public authorities and their associations, the research and academic centres. This variety of subjects assures the project's sustainability because the creative and innovative process is fed by the mutual interest in collaborating of active regional actors.