Story Tagging will increase the market reach of creative industry SME’s by developing a digital platform (accessed via Apps & a website) that will allow creatives to harness (as stories) much of what makes Northern localities distinctive to the people who live & work there: place, identity & community; folklore; cultural heritage; landscape & natural heritage, etc. The platform is the key output of the project & underpins all project objectives. Partners will work with local communities to gather stories that celebrate these local heritage assets, unique to the NPA area. Up to 30 stories will be collected in each partner country & mapped via the platform (enhanced from RGU’s existing story trails platform).  Of these, 10-15 will be recorded by local storytellers in audio format & mapped. Project partners will work with creative SMEs to bring stories to life through new products or works. Partners will collaborate with 5 SMEs selected in a transparent process in each country (8 in Scotland). The project will promote the Story tagging platform internationally & digital marketing models will be applied to enhance the market reach of participating creatives. Visitors accessing stories will access information about participating SMEs & their products & works.  Links will allow online visitors to purchase, access & participate remotely.  The platform will push online traffic to established tourist & visitor information sites. The platform will collect data analytics, allowing creative to better understand their customers/ audience & to help design & refine future products & works.  At project end, the platform will be available to communities & creatives across the NPA area & a not-for profit business model will be adopted to sustain the digital platform. The platform will also host a skills hub (with training materials on harnessing stories, digital marketing & data analytics) to enhance the capacity of communities & creative SMEs across the wider region.