The overall objective of the project is to increase cross-border economic interaction and trade by improving tourism SMEs’ capability to create cross-border services for international tourists. Thus, the aim of the project is to improve SMEs’ capability by activating SMEs, encouraging for networking, training to create joint services, piloting them, and informatively fostering cross-border SME collaboration in the field of tourism industry. By visualizing new tourism services possibilities based on the regions’ attractiveness and cooperation, the project enables strengthening of tourism industry in Oulu region, Kainuu, and Russian Karelia.