WaterTour targets SMEs and other community groups in order to identify and develop new quality tourism products and enhance and promote the existing services like boat cruising, rental stations for house boats and canoes, fishing facilities etc. An additional focus is the development of cluster tourism connecting waterside and landside tourism activities. This includes the establishment of guided nature trails and tourist routes along the rivers. The environmental aspect is taken into consideration by developing a “Code of Good Behaviour” for protected areas along waterways. The overall objective of the project is to strengthen the economic situation and competitiveness of the participating regions by developing strategies and methods for optimal utilisation of tourism potential along waterways.